“May is PostureMonth” Public Health Campaign for DCs
Free PostureMonth.org Toolkit, Directory Listing and Marketing Strategies
The Oregon Chiropractic Association is joining 50 other partner associations to support “May is Posture Month” to engage patients and promote your practice. The campaign’s public health message is “ACE”[i]: Create posture Awareness, teaches body Control, and optimizes the posture Environment.
DCs generally consider posture a primary cause of back pain- and 89% of medical physicians agree[ii]. This is an historic opportunity for DCs who assess and address posture because the new low back pain guidelines from the American College of Physicians (ACP)[iii] favor spinal manipulation, massage, and MCE (motor control exercises, including the StrongPosture® protocols) over medications like Tylenol and Advil.
Get AWARE of your Posture with a Picture
Posture Pictures are the best way to make people aware of how they really stand…their true posture. DCs should encourage everyone to have an annual posture picture. People are astounded when they see how their flexed forward posture look like their dad (or grandmother) when they think they’re standing straight.
PostureMonth.org shows people how to take their own picture, or find a DC locally to take a posture picture for free. Listings are free if you offer free posture pictures for the May campaign. Chief Posture Evangelist and PostureMonth.org creator Dr. Steven Weiniger recommends the PostureZone app and grids, but you can use any device and a six panel door or other standard background.
Take CONTROL of How you Stand, Sit and Move
It’s not only IF you move- it’s also HOW you move. All motion is not the same, and all exercise may not necessarily good exercise. Studies show there’s significant difference between running on a treadmill or lifting weights and focused exercise with attention on slow control of specific links in the kinetic chain.
DCs observe and care for subtle motion dysfunction, and the new guidelines for physicians recommend motor control exercises (MCE) over prescribing drugs. Which is why after restoring motion, it makes sense to incorporate MCE such as the StrongPosture® rehab protocols to retrain motion. Actively retraining control of segmental and global motion help patients experience steady improvement and more accurate positioning for more effective rehab.
Create an intelligent posture ENVIRONMENT
Posture is trending, and there’s more choices every day- some great, some good, some otherwise. DCs should educate people in their bio-mechanics, and help them find products that are right for their body. When people understand common-sense postural bio-mechanics, they have a framework to address their consumer choices.
From how they sit at work to the bed on which they sleep, choices of desk, chair, mattress, pillow and shoes can have a big effect on posture. Understanding the basics helps people make good choices and avoid gimmicks (like supports that help in the short run, but compound postural issues by easing discomfort by taking stress off and weaken important stabilization muscles).
Positioning the DC as Posture Specialist: The PostureMonth ACE campaign
Promoting the importance of posture as an important and actionable health indicator aligns with the profession’s history and current science. Communicating with posture can earn respect in the community, and referrals from evidence aligned medical physicians. And a posture focused practice restoring segmental motion and retraining postural motor control engages patients to position the DC as the Posture Specialist.
Learn more about Posture Month, and join the movement at PostureMonth.org.
Steven Weiniger, DC, authored Stand Taller Live Longer and teaches the advanced posture specialist certification, Certified Posture Exercise Professional (CPEP®), setting the clinical standard for posture improvement and rehab protocols with clinicians worldwide. In an initiative to promote posture awareness he developed PostureZone, a free assessment app. His expertise is featured extensively in media including ABC, CBS, NBC and FOX News. Contact via PosturePractice.com, 866-443-8966, or firstname.lastname@example.org.